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Privacy Policy

Your data is part of your business. We treat it that way.

This policy explains what information Skipjack Digital collects, how we use it to run your ads and WhatsApp services, how we handle data processed through the WhatsApp Business Platform, and the choices and rights you have.

Who We Are

Skipjack Digital is a performance marketing agency operated by PT Iklan Kreatif Bangsa, a limited liability company registered in Indonesia under Business Identification Number (NIB) 0209220073755. We manage paid advertising on Meta, Google and TikTok, and provide WhatsApp Business messaging services for brands.

We also build and operate messaging solutions on the WhatsApp Business Platform, operated by Meta Platforms, Inc. and its affiliates (“Meta”). Through our platform, businesses can connect their WhatsApp Business Account and send and receive messages with their customers.

In this policy, “Skipjack”, “we” and “us” mean PT Iklan Kreatif Bangsa. “Client” means a business that works with us under a service agreement. “You” means anyone who visits our website, contacts us or uses our services.

What This Policy Covers

  • Visitors to skipjackdigital.com and our social media pages
  • Prospective clients who send us an enquiry or ad account for audit
  • Clients and their teams using our Ads Management services
  • Clients, and their end customers, using our WhatsApp services

Where a signed service agreement with a client says something different, the agreement takes priority.

1. Information We Collect

When You Visit Our Website or Contact Us

  • Contact details you give us: name, work email, phone or WhatsApp number, company name, website or social handle
  • Enquiry details: monthly ad budget range, goals and anything you write in a form or message
  • Usage data: pages visited, device, browser, approximate location and referral source, collected through cookies and analytics tools

When You Become an Ads Management Client

  • Business information you share for campaigns: briefs, budgets, campaign calendars, product and pricing information
  • Brand assets: logos, photos, videos and other creative materials
  • Access to your ad accounts and business tools, such as Meta Business Manager, Google Ads, TikTok Ads Manager, Google Analytics and Tag Manager
  • Campaign performance data from those platforms: spend, reach, clicks, leads, conversions and audience insights
  • Customer data you choose to share for targeting or measurement, such as customer lists for custom audiences

When You Use Our WhatsApp Services

  • Business account data: business name, Meta Business ID, WhatsApp Business Account (WABA) ID, phone number and phone number ID, display name, business profile and message templates
  • Access credentials: the access tokens and permissions you grant us through Meta’s Embedded Signup or Facebook Login for Business, used only to operate the service you requested
  • Customer contact data: your customers’ WhatsApp phone numbers and profile names
  • Message data: the content of messages, media and attachments sent and received between your business and your customers, with timestamps
  • Delivery and usage data: message status (sent, delivered, read, failed), webhook events, conversation counts and billing information

2. How We Use Your Information

We use information only to deliver the services you hired us for and to run our business responsibly. We never sell personal data.

Ads Management

  • Build media plans, set up campaigns and place ads on Meta, Google and TikTok
  • Create audiences, set up tracking and measure results against agreed KPIs
  • Monitor spend and performance daily, and send you regular performance reports
  • Improve your strategy over time based on what the data shows

WhatsApp Services

  • Set up and manage your WhatsApp Business account and message templates
  • Send and receive messages on your behalf, only as you instruct and only to customers who have agreed to hear from you
  • Report on message delivery, response rates and conversions
  • Keep the service secure and compliant with WhatsApp and Meta policies

Everything Else

  • Reply to enquiries, prepare proposals and run free ad account audits
  • Send invoices and manage our agreement with you
  • Improve our website and services using aggregated, anonymised data
  • Meet legal, tax and regulatory obligations in Indonesia

For WhatsApp, you as the client decide who receives messages and why. We act on your instructions as your service provider. You are responsible for getting your customers’ consent before they are messaged.

3. Who We Share Information With

We share information only when it is needed to deliver the service, or when the law requires it.

  • Advertising platforms: Meta (Facebook, Instagram), Google and TikTok, to run and measure your campaigns. Their own privacy policies apply to data on their platforms.
  • WhatsApp and Meta: messages and contact data pass through the WhatsApp Business Platform, operated by Meta, to be delivered.
  • Service tools: reporting, analytics, cloud storage and communication tools we use to run your account. They may only use the data to provide their service to us.
  • Authorities: when required by Indonesian law, a court order or a lawful government request.

We do not sell, rent or trade your data. We do not use one client’s data to run another client’s campaigns.

4. WhatsApp Business Platform

This section applies when a business uses Skipjack to connect to and manage the WhatsApp Business Platform.

Our role. The business that messages its customers decides what data is processed and why. Skipjack processes that data on the business’s behalf, only to provide the service they requested. Meta provides the WhatsApp Business Platform and processes message data under its own terms.

How We Use WhatsApp Data

  • Deliver messages between the business and its customers
  • Show conversations, templates and delivery status in our tools
  • Provide reports on message volume, delivery and responses
  • Troubleshoot, prevent abuse and keep the service secure

What We Never Do

  • Sell WhatsApp data, or share it with third parties for their own marketing
  • Use message content to build advertising profiles or to target ads
  • Message customers who have not opted in to hear from the business
  • Use one business’s WhatsApp data for another business

Opt-in and opt-out. Businesses using our service must get their customers’ opt-in before sending them messages, as required by WhatsApp’s Business Messaging Policy. Customers can stop messages at any time by replying STOP or by blocking the business on WhatsApp.

Where data is processed. Messages are sent through Meta’s WhatsApp Cloud API. Meta may process and store data on servers outside Indonesia. We take reasonable steps to make sure such transfers are protected as required by Indonesian law.

Disconnecting. A business can disconnect our app at any time in Meta Business Settings or by contacting us. We then stop accessing their WhatsApp Business Account and delete stored tokens.

Meta’s own terms also apply to data on the platform: WhatsApp Business Terms of Service, WhatsApp Business Messaging Policy and Meta Privacy Policy.

5. How We Protect and Keep Information

  • Access to client ad accounts, WhatsApp accounts and data is limited to the team members working on your account.
  • We request the minimum platform permissions needed, through official partner access wherever possible.
  • Data is stored on secured, access-controlled systems.
  • We keep client data for as long as our agreement is active, and up to 12 months after it ends for reporting, tax and legal purposes. After that, we delete it or return it to you on request.
  • When our agreement ends, we remove our access to your ad accounts and WhatsApp account, or hand over access as you instruct.

6. Confidentiality of Client Information

Business information our clients share with us, such as strategies, budgets, financial data and customer data, is treated as confidential. We do not disclose it to anyone without the client’s prior written consent, unless the law requires it. Our service agreements with each client set out these obligations in full.

We may mention that we work with a brand as part of our portfolio. We never publish a client’s confidential data without written approval.

7. Your Rights

Under Indonesia’s Personal Data Protection Law (Law No. 27 of 2022), you can ask us to:

  • Tell you what personal data we hold about you and how we use it
  • Correct data that is wrong or out of date
  • Delete your data, or stop processing it, where the law allows
  • Withdraw consent you gave earlier, such as for marketing messages
  • Get a copy of your data

To stop receiving WhatsApp messages from a business we serve, reply STOP or block the number. To make any other request, contact us below. We will respond within 3 working days.

8. How to Request Data Deletion

You can ask us to delete your data at any time.

  • Email info@skipjackdigital.com (cc herwian@skipjackdigital.com) with the subject line “Data Deletion Request”.
  • Include your name, your business name if relevant, and the WhatsApp phone number or email linked to your data.
  • We will confirm your request within 3 working days and complete the deletion within 30 days.

If you are a business that connected WhatsApp through our app, you can also remove our access in Meta Business Settings under Integrations > Connected apps. When you do, we stop accessing your account and delete your stored data, unless we must keep certain records by law.

If you are a customer who messaged a business that uses our service, you can also contact that business directly, since they control your data.

9. Cookies

Our website uses cookies and similar tools, including Meta Pixel, Google Analytics and Google Tag Manager, to understand how visitors use the site and to measure our own ads. You can block or delete cookies in your browser settings. Some parts of the site may not work as well without them.

10. Children’s Privacy

Our services are made for businesses and are not directed at children under 18. We do not knowingly collect personal data from children. If you believe a child has given us personal data, contact us and we will delete it.

11. Changes to This Policy

We may update this policy as our services or the law change. The effective date at the top shows the latest version. For significant changes, we will notify active clients directly.

12. Governing Law

This policy is governed by the laws of the Republic of Indonesia.

13. Contact Us

Questions about privacy or confidentiality? Talk to us.

PT Iklan Kreatif Bangsa (trading as Skipjack Digital)

We respond to privacy requests within 3 working days.